Nation Celebrates as HBO Max is FINALLY Coming to Roku
Our long, national, video-streaming nightmare is over.
Roku and WarnerMedia have worked out an agreement to carry the HBO Max app on the Roku platform. The service launched in May, but was noticeably absent on several streaming platforms, including Roku and Amazon Fire.
WarnerMedia worked out a deal with Amazon to add HBO Max in November, leaving Roku as the last major platform without the app. There was reportedly a dispute over revenue sharing of subscription fees between the two sides, but those issues have been worked out, although specific terms of the deal were not released.
HBO Max will launch on Roku Thursday, December 17. The deal now gives HBO Max access to a customer base with over 46 million active user accounts.
Roku users will now be able to access the service just as it premieres Wonder Woman 1984 on Christmas Day, the same day it hits the few theaters open during the pandemic.
Warner Bros. has already announced that its entire 2021 slate of theatrical releases will also debut on HBO Max day-and-date and stream exclusively for one month.
Variety has more on how Roku users will be able to access the service.
Under the deal, Roku users who have already subscribed to HBO through Roku will have the existing HBO app on their devices automatically updated to become the HBO Max app, and they will be able to log in using their existing HBO credentials. It appears that going forward, Roku will no longer be able to sell HBO as a channel subscription in the Roku Channel store, a concession that both Amazon and Apple made in their agreements for HBO Max.
HBO Max, which carries a regular subscription price of $14.99 per month, touts 10,000 hours of curated premium content, including TV shows and movies from HBO, Warner Bros., DC, Cartoon Network, Adult Swim, and Turner Classic Movies.
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