Lucasfilm Announces Star Wars ‘Triple Force Friday’ – Here’s What’s Coming

Force Friday – the traditional release day for new Star Wars merchandise – is returning in 2019. Unlike past years, however, 2019 will pack a triple punch of merchandise from Star Wars properties.

In the past, Force Friday was used to release merchandise for one new film. This year, Force Friday will feature merchandise from a new film, a new TV series, and a video game, offering an unprecedented variety of product.

StarWars.com provides details.

Triple Force Friday, the latest in a tradition of Star Wars product launches, is set for October 4, Lucasfilm and Disney announced today. The event will see the debut of brand-new products inspired by three of the year’s biggest Star Wars releases, including:

*The highly anticipated, final installment of the Skywalker saga, Star Wars: Episode IX
*The first-ever Star Wars live-action series, The Mandalorian, set to debut exclusively on the upcoming streaming service, Disney+.
*The latest title from EA and Respawn — Star Wars Jedi: Fallen Order — a brand-new action-adventure game releasing holiday 2019

Products spanning categories from toys to collectibles, housewares, books, apparel, and more will go on sale beginning at 12:01 a.m. on October 4. As with past Force Friday celebrations, stores around the world will join the festivities with in-store events and midnight openings.

In recent years, however, Force Friday has dropped off in popularity, as interest and enthusiasm for new films has declined. In 1999, hundreds of stores around the country opened at midnight for fans eager to purchase new merchandise for The Phantom Menace. For The Last Jedi’s Force Friday, however, only a few dozen stores opened at midnight.

However, with interest in J.J. Abrams’ return to the franchise, and buzz for “The Mandalorian” building, Force Friday 2019 could see a huge turnout.

Post your thoughts in the comments section below on this year’s Force Friday. In addition, share this on social media.